Pick a different fruit
Facebook Instagram
fresh and flavourful
ontario plums
tasty and creative recipes are only a mouse click away
[click here]
ontario plum

plum News


Bookmark and Share

The bloom is back and a little early

May 15, 2015

NIAGARA-ON-THE-LAKE — Ontario’s tender fruit and produce farmers, grocers large and small and everyone in between gathered together on Thursday for the second year in a row to celebrate the bloom.

And for the second year in a row, the event missed the actual blossom.

“It’s tricky predicting when it’s going to come,” explained organizer Sarah Marshall of the Ontario Tender Fruit Producers’ Marketing Board. “Last year, we were too early. This year, we’re about a week too late.”

The early blossom, explained Phil Tregunno, owner of Tregunno Fruit Farms along the Niagara Parkway and chairman of the Ontario Tender Fruit Producers’ Marketing Board, is a good thing and it indicates that this year’s crop will come in a week ahead of schedule — unlike last year’s late crop.

“It’s looking really good,” he said, adding that’s surprising considering the winter Ontario just experienced with record cold temperatures. “Then, last week, we had record warm temperatures for this time of year which was perfect for pollination.”

He said by all indication, Niagara farmers appear to have a pretty full crop. There were some losses in other parts of the province though, like Leemington and Simcoe.

Hosted on Tregunno’s 700-acre farm along the Niagara River, the event serves as a networking opportunity for growers, distributors, retailers and processors, as well as a chance for the marketing board to kick off the local produce season.

“Obviously we had a terrible winter and we were expecting doom and gloom going through it, but the crops have turned out pretty fantastic,” Tregunno said to the crowd. “We’re going to have a great season.”

Denise Zaborowski of Foodland Ontario said the event was a great opportunity for the growing community to come together in community and fellowship adding she was excited to hear the season was going to be a bit early.

“Nothing says summer more than Ontario tender fruit,” she said, adding the peach is identified by consumers as the one thing they love best of all out of Ontario fruits and vegetables.

Foodland, with its iconic green logo and latest marketing campaign featuring the Foodland song, has found its way into consumer’s hearts she said and more and more they are demanding local produce in their stores.

“We’re very, very fortunate consumers are asking for and demanding local produce,” she said.

They’ve tried to add personality to the ad campaigns, she noted, by including growers and their families like last summer’s ad that featured peaches and Niagara-on-the-Lake growers Ethan and Erika Lepp standing in their orchard.

They’ve also tapped into urban markets, she said, by reminding commuters on transit advertising that local food is closer than they think.

Foodland Ontario, she added, is the government leader in social media.

“People love to talk about local food,” she said.

The website continues to see traffic driven to recipes featuring local ingredients as well.

“Please continue to collaborate and work together because together, we can do great things,” she said.

Marshall described the bloom event as an opportunity to pause and be thankful for those who grow, support the growers and sell fresh fruit close by — helping to raise awareness from the consumer to retail shelf.

The marketing board, she said, is working to maximize all of its strategies to ensure the consumer is aware of the local growing seasonal and demands local tender fruit in their stores.

“That’s our ultimate goal,” she said.

Read the complete article from Niagara This Week here:


Other News Stories

SEPTEMBER 15, 2022
Support from the Greenbelt Foundation helps Ontario Tender Fruit Growers strengthen the economic viability of the Niagara product [read more]

SEPTEMBER 12, 2022
Sustainable food production at the core of Ontario’s tender fruit orchards [read more]

JULY 11, 2022
Let Ontario’s fruit dazzle you with flavour and freshness this year! [read more]

APRIL 27, 2022
Making local tree fruit a number one choice for Ontario consumers [read more]

SEPTEMBER 23, 2021
85,000 New Trees and Vines Will Strengthen the Resilience of Niagara’s Tender Fruit Sector [read more]

AUGUST 17, 2020
Ontario eyes variety development for future grapes [read more]

MAY 24, 2016
Growers plant new varieties with investment from Greenbelt Foundation [read more]

OCTOBER 14, 2015
Pilot Project To Plant 130,000 Tender Fruit Trees In Niagara [read more]

MAY 15, 2015
The bloom is back and a little early [read more]

APRIL 01, 2015
Fruit Tracker | Fruit and Vegetable Magazine Article [read more]

JUNE 26, 2014
Local Food Week Was a Great Succes [read more]


Provide your email address below to subscribe to our newsletter.


Thank you for subscribing.